# Lead Generation (Form Campaign)

Lead Generation campaigns in Gamify Route are designed to help you capture valuable user information through customizable forms. These campaigns are essential for building your customer database and generating potential leads for your business.

## Form Campaign

A Form campaign allows you to create and customize opt-in forms that align with your brand, making it easy to collect contact information and other relevant data from your audience.

## Key Features of Form Campaigns

### **1. Customizable Opt-In Fields**

* **Field Types**: Include various types of fields such as text boxes, dropdowns, checkboxes, and radio buttons.
* **Personalization**: Customize each field to gather specific information, such as name, email address, phone number, and more.
* **Mandatory Fields**: Designate required fields to ensure you collect all necessary information.

### **2. Branded Design**

* **Templates**: Choose from a range of form templates that can be tailored to match your brand’s aesthetics.
* **Brand Elements**: Incorporate your brand’s colors, fonts, and logo to ensure consistency and recognition.
* **Layout Options**: Customize the layout to create a visually appealing and user-friendly form.

### **3. Call-to-Action (CTA)**

* **Buttons**: Add CTA buttons with compelling text to encourage users to submit their information.
* **Placement**: Strategically place CTAs to maximize visibility and engagement.

## Creating a Form Campaign

To create a Form campaign in Gamify Route, follow these steps:

### Step 1: Access the Campaign Creation Page

* Navigate to the “Campaigns” section using the left-side navigation panel.
* Click on the “Add Campaign” button to start the creation process.

### Step 2: Choose the Campaign Type

* Select “Lead Generation” from the available campaign types.
* Choose “Form Campaign” as the specific campaign type.

### Step 3: Customize Your Form

* **Opt-In Fields**: Select and customize the fields you need to include in your form. Choose from text boxes, dropdowns, checkboxes, and more.
* **Mandatory Fields**: Specify which fields are mandatory to ensure you collect essential information.

### Step 4: Design Your Form

* **Brand Elements**: Add your brand’s colors, fonts, and logo to the form.
* **Layout**: Adjust the layout to make the form user-friendly and visually appealing.
* **CTA Buttons**: Create and customize CTA buttons with engaging text to prompt users to submit their information.
* **Placement**: Ensure CTA buttons are prominently placed for maximum visibility.

### Step 5: Preview and Launch

* **Preview**: Review the form to ensure all elements are correctly displayed and functioning.
* **Launch**: Once satisfied, click “Launch” to make your form campaign live.

### Step 7: Monitor and Analyze

* **Performance Tracking**: Use the Dashboard to monitor the performance of your form campaign, including submission rates and user engagement.
* **Lead Management**: Collect and manage the captured leads efficiently to follow up and convert them into customers.

## Benefits of Form Campaigns

* **Lead Capture**: Efficiently gather contact information and other relevant data from your audience.
* **Customization**: Tailor the form fields and design to align with your brand and specific campaign goals.
* **User Engagement**: Engage users with a clear and compelling call-to-action, encouraging them to provide their information.
* **Data Collection**: Collect valuable data to build your customer database and enhance your marketing efforts.

***

For further assistance, please contact our support team at [support@gamifyroute.com](mailto:support@gamifyroute.com).
