Informative Page (Microsite Campaign)
The Informative Page campaign type in Gamify Route is designed to help you share detailed information about your product, service, or company. This is achieved through Microsite campaigns, which allow you to create a dedicated landing page with rich content to engage and inform your audience.
Microsite Campaign
A Microsite campaign serves as a mini-website where you can provide comprehensive information about a specific topic. It's an effective way to highlight the features, benefits, and unique aspects of your offerings.
Key Features of Microsite Campaigns
Layout Options: Choose from various layout templates to best present your content.
Branding: Customize the microsite with your brand’s colors, logos, and fonts to ensure consistency.
Multimedia Integration: Incorporate images, videos, infographics, and other multimedia elements to make the content more engaging.
Creating a Microsite Campaign
To create a Microsite campaign in Gamify Route, follow these steps:
Step 1: Access the Campaign Creation Page
Navigate to the “Campaigns” section using the left-side navigation panel.
Click on the “Add Campaign” button to start the creation process.
Step 2: Choose the Campaign Type
Select “Informative Page” from the available campaign types.
Choose “Microsite” as the specific campaign type.
Step 3: Customize Your Microsite
Design: Select a layout template and customize it with your brand’s elements.
Content: Add the content sections you need, such as product details, service descriptions, and company information.
Step 4: Preview and Launch
Preview: Review the microsite to ensure all elements are correctly displayed and functioning.
Launch: Once satisfied, click “Publish” to make your microsite campaign "Live".
Step 5: Monitor and Update
Performance Tracking: Use the Dashboard to monitor the performance of your microsite, including visitor metrics and engagement levels.
Benefits of Microsite Campaigns
Focused Content: Deliver specific information tailored to your target audience.
Enhanced Engagement: Use interactive elements to engage visitors and capture their interest.
Brand Consistency: Maintain brand consistency with customizable design options.
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